In 2007 the HR department of the Hogeschool Rotterdam heard of presentation by Wim Veen ("Homo zappiens") about Gen Y, etc. They wanted to undestand this deeply and act on it.
Goal of their HR department was to change the education style and learning methods.
Ton tells about how the project to achieve the goals was set up. I love the way this project was organized without fixed gates. They explicitly took a more chaotic approach. Progress of the project was measured based on quality measures. This gave educators lots of opportunities to try, experiment, fail, learn, etc. without time pressure. Examples: blogging, make screencasts, education and video's.
Also points to the Social Media Classroom.
Yammer was also set up to keep the community together after the project ended.