Sean starts out with Web 0.0. Web 0.0 was and is the coffee machine. It’s still their running communication platform. This platform is now also happening on the web. The rules are practically the same, says Sean. So the guidelines are the same as well. Be honest, be respectful and add value, don’t pick fights, separate opinion from fact, be human, etc.
A brief history of their employee network: 1995-1997 DMS and structure; 1998 SAPNet Communication, Team Collaboration and self service; 205 Corporate Portal based on Netweaver; 2007-200 Corporate Portal, Relaunch Enhanced UI and Personalization; 2010 SAP Employee Network, SAP Corporate Portal + integrated external tools and social media / Enterprise search.
The governance changed considerably over the years. From open/decentral to closed/central in 2007. Now the governance is hybrid: open groups, governed communities, expiry of unused groups.
SAP has many modules that integrate into one intranet. SAP’s intranet is the (only) way to get to SAP information and communication.
They use the Wordpress platform for SAP Internal News. The Star rating is important for them to give feedback to the Communications department. They allow comments on the news item as well.
Remark: SAP sees that the border between internal and external is blurring rapidly.
SAP is using Jive for their communities and groups. Alfresco is their backend. Communities and groups consist of online documents (wiki-ish), discussions, polls or blogs.
SAP Talk is their internal microblogging platform. They use StatusNet. They want it to be easy to post internally and/or externally at the same time.
They also use Wordpress for employee crowdsourcing. They use it to ask or vote for questions or suggestions you’d like to see addressed at Global All Hands meetings and during special information campaigns. Voting is anonymous, posting and voting can be done in your name and anonymously. They see more and more people posting in their name, showing increasement in trust.
(By the way, I just asked Sean if they use this for ideation as well. He said they used social media in general for ideation. They also installed an extension to Jive for ideation. But that didn't work well.)
Video sharing is done, called SAPTube. Everyone can upload videos.
Sean also points to their social media guidelines. He remarks they are getting shorter and shorter. It should be one page max. Or as Microsoft says: Don't be stupid.