Wednesday, November 16, 2011

4 Big Intranet Questions

Jane McConnell recently shared 4 questions about intranet (aka the web workplace) that she is going to ask several panelist at an upcoming conference. Big and good questions, in my opinion. Her questions are:
  1. Are we reaching the end of the intranet as we know it? How do you imagine intranets to be in the future?
  2. Enterprise search seems to be essential in today’s world of masses of content in the managed intranet, in collaborative spaces and in enterprise social networks. Some people see “search’ as the logical point of convergence and the ideal user interface for the “digital workplace”. What is your vision of search and its role in the digital enterprise?
  3. How do you see the evolution of “governance’ in a world where managed content and user-generated, spontaneous content are blended?
  4. If you were to give one piece of advice to organizations just starting the social (or 2.0) journey, what would it be?
Jane wondered what her blog readers would answer. Here are my answers (also posted as a comment to the blogpost):
  1. The traditional intranet will become much smaller, more focus will be on social tools and mobile access. I think stuff like location and gamification will also have influence on the intranet (or digital workplace…).
  2. Search is important, but social search can compensate bad intranet search. I see tools like Yammer being used to help colleagues find internal info and apps more quickly. Just ask the question and others will point you to the location on the intranet/digital workplace.
  3. Governance will be more important than ever. You don’t need to much governance around an intranet with 100s of static pages. You do need facilitation, community management around 100s of colleagues sharing and connecting within the organisation. Governance will focus on creating the playing field, facilitation and encouragement, less on control and enforcing.
  4. Try, experiment, go for it. Try internal social media on the edges of the company if you’re not allowed to roll it out centrally. And try to connect internal social tools to the core business processes and goals. Show value there and managers and decision makers will love you!
Do my answers make sense? Do you agree/disagree with them?
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