Monday, January 27, 2014

How students use social media

The last 3 years I've had the honor to give a guest lecture to a group of around 30 students. They are in their 2nd year of college. The class they are taking is about ‘consultancy’ and I was asked to share my consultancy experiences in the intranet and enterprise 2.0 field. I really enjoy lecturing for and discussing with them. They hardly have any feeling for working in mid-sized or larger organizations. They really keep you grounded by their straight-forward approach to projects and problems. This year I used a case from one of my clients, described the case and asked them to ‘solve’ it. How would they address the client’s assignment? I thought it was a lot of fun and we had a lively discussion about it.

Trends in social media use
But what I wanted to share with you is which social media they use and how they use it. The previous years I also shared these numbers with you. I think it gives an interesting insight into social media usage patterns. The group is quite small so we can’t jump to conclusions. (More research on this topic can be found here and here.) But it does give a small indication of where things are heading.

The numbers
First let me give you the numbers. I basically asked them which social media they are using, if they use just have an account, only consume info or post & consume info. Here’s the list:
  • Twitter: 18 have an account, 14 use it to consume tweets, 2 actively use it for interaction (read and post)
  • Facebook: 24 have an account, all use it for interaction
  • Hyves (Dutch social network): 16 have (had) an account, nobody uses it
  • Google+: 2 have an account, 2 use it for reading, nobody for posting
  • Snapchat: 9 have an account, 7 use it for posting and reading
  • Whatsapp: 24 have an account, all use it actively
  • LinkedIn: 14 have an account, only 2 use it actively
  • Instagram: 14 have an account, they use it every now and then
  • Pinterest: 2 have an account, they use it every now and then
  • Foursquare: 1 has an account and uses it actively
  • Youtube: of course almost consume video, only a few post video's every now and then
  • Blog: 5 have blog, 5 read other blogs and 2 blog actively
What students say about social
I also wrote down the remarks they made about the platforms:
  • Google+: don’t see added value
  • Snapchat: fun to use and not pervasive (vluchtig)
  • LinkedIn: only for resume, not used for groups
  • Pinterest: hardly any users, only girls, for inspiration
  • Instagram: like the fact that it’s mobile only
  • Blog: had to blog for a class, so actually everybody has a blog. Only 5 blog regularly. One used it to share insights related to the company that he owns and for linkbuilding. Another used it to share his passion about his hobby (music).
Patterns in the numbers
I’m fascinated by these numbers. I like the practical way they talk about using and choosing the platforms. It also shows that some of the platforms are clearly not for students but for employees. LinkedIn is hardly used, but I’m sure they’ll use it much more to find a job and when they have a job. Another think that strikes me is how Twitter is used to consume not publish information. They follow people they look up to and Twitter keeps them up to date on their lives.

Comparing these results with last year's I see the following:
  • More students actively use Twitter compared to last year.
  • Instagram is more popular than last year, but not very popular. The same goes for Pinterest.
  • Google+ is hardly used
  • Whatsapp wasn't mentioned last year and now use by all students.
  • Facebook remains a core social tool for youngsters.
  • LinkedIn and Foursquare show the same level of engagement among teens.
Your ideas
I’m curious what you learn from this list. And if you interact with youngsters and student, do you see the same or different patterns?

Tuesday, January 21, 2014

Hope to meet you at our Intranet conference #intra14

As you may know I work for Entopic. We organize several conferences about topics such as intranet, content marketing, Facebook marketing and SharePoint. I’m happy to say these conference are attended by a large number of people and are well received.

Recently we published the first version of the program for our next Intranet conference on March 17 and 18. The structure of the conference will be the same as previous editions: 4 keynote by experts in the fields and 3 breakout rounds with talks from practitioners.

The main topic of this year’s conference is the digital workplace and the future of work and the organization. I feel privileged to say the following speakers have agreed to speak at the conference: Paul Miller, Sam Marshall, Ross Dawson and Lee Bryant!

With respect to the breakouts we have several large and smaller organizations from different areas of business that will share the intranet experience. Some will talk about intranet strategy, others about design and project management, etc. It’s going to be a mix of more traditional intranet topics and more cutting edge ones.

The conference is held in The Netherlands. So the main audience will be Dutch of course. But I’m writing this post in English to invite non-Dutch readers of my blog to this conference as well. All keynotes and several breakouts will be in English. And over the years we see a more international audience attending our conference(s).

So, my colleagues and I hope to meet you all in Holland at our conference. If you have any questions about the conference, please let me know!

Monday, January 20, 2014

My blog's 7th birthday!

Just a short post to celebrate my blog's 7th birthday (which was officially yesterday...). 7 years... I must say time flies. I still clearly remember when and why I started blogging. And how scared I was to publish my first post.

As mentioned the previous year wasn't my best blogging year and I hope to do better this year. In any way I still enjoy blogging. It's a great thing to me that we have platforms to easily share what we think with each other and that we can interact with anybody in the world who is willing to read what your write.

Thanks to you all for following, reading and commenting on my blog!

Friday, January 17, 2014

Reasons to go to the Enterprise 2.0 Summit #e20s

Are you planning to go to the Enterprise 2.0 Summit? I hope so. It would be great to meet you there. To me the Enterprise 2.0 Summit is the conference about enterprise 2.0 and social business in Europe. It’s the place to be to learn from experts in the field, ask your questions and share your insights. So, I feel honored to be one of the summit's ambassadors this year!

I couldn’t make it last year. But I did go to the editions before that. I really enjoyed it. The conference is well-organized, it has great speakers en lots of talks tapping into the practical experience of the speakers. (Here's a blogpost from the conference organizer about the summit.)

This year will be extra interesting. Many organizations are just jumping on the social business bandwagon. So it will be interesting to hear from them why they are and how they plan to do it. Furthermore, there are many companies and consultants that have ‘been through it all’. Some are disappointed. Enterprise 2.0 and social business started with high expectations. It would change business and, hey, while were at it, let’s change the world too, OK? Last year, and I’m sure this year as well, it’s back to reality. What really works? And why is this field so hard? What has been tried, but doesn’t work? And what does work? I’m sure we’re going to here a lot of answers to these questions. And the good thing is: the answers from the experts and beginners in the field are just as valuable. That’s one great thing I like about this conference. Everybody is there to learn. Sharing is important, but truly listening and learning from each other is so as well. The Enterprise 2.0 Summit is really a learning platform. So, if you want to share and learn, I strongly recommend to attend this conference, for the first time or the 4th.

And if you need another reason to go? Well, the conference is held in Paris. Need I say more? Hope to see you there!

Friday, January 10, 2014

Horrible Blogging Year

Oh how I love blogging, but what a horrible blogging year I’ve had… Just 24 posts in 2013… What happened?

Well, I’m happy to say I’ve been very busy. I think 2013 was my busiest year ever. My personal life has been busy. Little David was born in August and my two others boys are growing bigger of course. Furthermore we have plans to move to the middle of Holland, sold are house and are looking for a new one.

A lot of time and energy went into my new role at the company I work for, Entopic. It was my first (complete) year as ‘manager Projects’, responsible for the people in Projects, ‘acquisition’ of new assignments and actually working on them. I really enjoyed the previous year, but found it left little time for reflection and slack.

On the other hand I learned a lot for the work I did for clients. You should see the draft section of my blog: many one or two line draft posts about topics I’d like to share my perspective on. Topics like: intranet strategy, intranet design, adoption and change, books I’ve read, etc.

I must say I enjoyed reading other blogs. I’m happy to see people like Euan Semple, Luis Suarez, Ana Silva, Martin Risgard, John Stepper, Intranetizen peeps, (my colleague) Joep van Loon, Jane McConnell and Oscar Berg (to name a few) keeping up their blogging (although I know some of them are struggling as well…). They inspire me to not quit on blogging. And I must say the posts by Euan (Why blogging still matter), Thomas Vander Wal, John Stepper (about Working Out Loud) and Dave Winer (Blogging Matters) triggered me to pick up frequent blogging in 2014 and keep on ‘working out loud’.

What I want to do this year is commit to 4 posts per month. This is post number 1!

Hope to meet you all here or in real-life. Have a nice weekend!