Showing posts from June, 2012

Building Your Social Intranet - Step 6 Cultivating your Community

And finally my last post about building your social intranet. The final step might even be the most important one. It’s a step that is often skipped. For some reason people still think you just have to give technology to the organization and the employees will jump on it. Over and over again this has proven to be false (although the technology adoption barier is very low in most internal social platforms). The last step is about cultivating your community. A social intranet is not alive in itself. It needs to be keep alive and fibrant. Potentially a social intranet supports most of your organization: the network-side of the company. If so, it is extremely important to make sure it can actually do so and continues to do so. This is even more important because sharing and collaborating with your employees is different than with your friends. Some say: Well, it works automatically on Facebook, so it should on our internal networking platform. I wish it were that easy. (And I don’t th

Building Your Social Intranet – Step 5 Measure

In the last couple of weeks I wrote some posts describing steps that help you build your social intranet. I’ll round up this series of post in two final posts. The last two steps towards a social intranet are: measure and cultivate your community. This post will address measuring. As we know from many intranet studies measuring is almost always forgotten . Not many organizations have metrics to know how well their intranet is received and used. In my experience the same goes for social intranets or elements of social intranets like microblogging. This is often directly related to the fact that these intranets don’t have a goal to start with… I advise you to make sure you measure as much as possible. This is the way to check whether the goals you set are being reached. It also helps you sell the social platform within your organization. Managers will like to know what the return on investment is. Sceptics might be convinced to join if you show them hard numbers. Etc.  If p

Reasons to go to the Social Now conference #socialnow

Many organizations have a hard time with selecting the right technology for their business. There is a huge need for expert support here. The company I work for helps select Content Management Systems for instance. Decision makers wonder what to choose. "Should I focus on a platform that is good at content management? Or should I focus on social first? What is the right approach?" Not many people are experts in this field. Not many people have to select new technology very often. Organizations do this every 3-5 years. So when they do, they get nervous and find it hard to oversee the field they’re looking at and the decision they’re making. They don’t want to invest in technology that will become irrelevant in just one or two years. They want to make a sustainable choice. Interestingly, there is now a conference that helps decision makers (and their helpers) do just that. There are basically two kinds of conferences: one focuses on business (users, adoption, business ca