infoarch

There's a thing about metrics and measurement. Especially in digital channels. We all agree we should measure, but most research reports about social media, intranets and websites conclude it's hardly being done. But the thing I find even stranger is that if we actually measure and share our numbers, big conclusions are derived from them. "Our website is very useful because we have x visits per month." Or: "Our internal microblogging platform is valuable because 90% of our employees has created a profile on it." To be clear I think we should collect these numbers and share them. They do tell us something. But I find it strange that when these numbers are shared, they are shared without any context. And they are shared as if data can tell us the whole story . Data is the only reality. We know it isn't. There's much more to life, even digital life, than numbers. Yes, we should collect data and do that much more rigorously, definitely when it com...

This talk by Lee Bryant is about data and how it can lead to and improve social business intelligence. The industrial age model is getting less and less productive. It's still being masked by financials. We also see the limits of the carrot and stick management methods and extrinsic motivation as a way of orchestrating work. Process is an embedded responsive to prior stupidity (Shirky). It's the opposite of human endeavor which is about pattern matching, sense making, etc. Social Business is becoming the new mainstream. You can see this happening on the streets (shops saying "follow us on Twitter"). Data should/can drive evolutionary improvement. Social business data and intelligence can create the conditions for businesses to evolve. API's are the sex organs of business evolution then data is the DNA. Companies are sitting on loads of data. Of which just a small bit should remain confidential. This is the starting point for social CRM. Eventually it will be just...