Company Thought Leader Blogs
I've been looking around at how companies use blogs. I see several types of blogs: A company blog, sometimes a blog per country (written in the local language) A page with an overview of official company bloggers. Usually these blogs are focused on product or market areas. Some of these companies have several more bloggers, but they are not listed on the official blog page. These bloggers often clearly state they work for a certain company, but 'the musings on my blog are strictly personal'. For some reason I find this strange. Why aren't these blog posts (with disclaimers) also listed on the page with official blogs? I think this has something to do with the old style of 'managing' communication. The official company blogs are basically controlled posts, somewhat different from official press releases (they have comments...!), but still pretty much the same. In this model it would also mean that all our talk about our work and the company we wo...