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I still have one more post from the Intranet Conference ( Congres Intranet ) for you! Martin White closed the conference with a talk about The 2015 Intranet - Anywhen, Anywhere. White's talk can be easily summarized: Mobile First. The internet is moving to mobile, the intranet is as well. White has been researching this topic and has interesting (upcoming) reports about this topic. The number of users with mobile web access is astounding (refer to picture). White also doesn't not believe in a future for mobile apps. He says develop for the mobile web, not apps. It's way too expensive to develop apps for all the different platforms. The real value of mobile intranet will be in the area of business intelligence, says White. Mobile intranet supports the real-time enterprise. IT needs to address this trend. Also with respect to security (lots of devices are left behind/lost). Usability and mobile: speech, typing. Don't push you're whole intranet through the mobile. Yo...

During the Social Business Summit we were also taken into the wonderful world of Jazz. Michael Gold of JazzImpact told us about creativity, innovation, leading and supporting in jazz. Here are some quotes from his talk. Of course he also showed us what he meant by playing wonderful pieces of jazz and getting us on our feet, out of our comfort zone... Here are some quotes: Lead and support are the two core roles in organizations and Jazz bands. The Liminal Zone: threshold between what we know and don't know. Jazz constantly moves back and forth over that boundary. Business should as well. Elements of a good Jazz ensemble are: A utonomy P assion R isk I nnovation L istening (listening is key) UPDATE April 6, 2011 Added pictures, updated links and corrected text.

This talk by Lee Bryant is about data and how it can lead to and improve social business intelligence. The industrial age model is getting less and less productive. It's still being masked by financials. We also see the limits of the carrot and stick management methods and extrinsic motivation as a way of orchestrating work. Process is an embedded responsive to prior stupidity (Shirky). It's the opposite of human endeavor which is about pattern matching, sense making, etc. Social Business is becoming the new mainstream. You can see this happening on the streets (shops saying "follow us on Twitter"). Data should/can drive evolutionary improvement. Social business data and intelligence can create the conditions for businesses to evolve. API's are the sex organs of business evolution then data is the DNA. Companies are sitting on loads of data. Of which just a small bit should remain confidential. This is the starting point for social CRM. Eventually it will be just...

Dion Hinchcliffe 's presentation starts with the drivers for next-generation business: pervasive global connectivity new frictionless interaction next-generation mobility focus on network effects information superabundance inherent transparency, openness and broadcast the rise of social capital The current customer engagement landscape consists of traditional and digital (internet) channels. We tend to approach these two in the same way. Channel fragmentation is now the norm (networks and devices). Customers have moved and companies have fallen behind. And this will get worse. The most important channels where your social business takes place are: Mobile Social networks Search (the rest of the web) Dion went on to give a list of results social business can give: Radical reduction of costs (he mentioned 30% cost decrease in support costs) Customer satisfaction increases Real-time response to customer needs More profitable in general (relates to McKinsey 2010 study) So where did soci...

What is social business? What does it look like? Dave Gray shares his view in napkin sketches. Life expectancy of a S&P 500 company is getting shorter. It's 15 years now. Companies are complex systems (shown by complex hierarchies). There are companies that make sense of other companies because they are so complex. Think Microsoft and government. For every extra employee your profit goes down. For every 3 employees your profit per employee goes down. It is increasing, but by less and less. Or: diminishing returns. However productivity goes up in cities when population grows. Why? We think about companies as machines (stable, little relation to environment), but should start to think about them as organisms. That adapt to the environment. Companies are made out of people. But they don't live long and can be less productive the larger they get. Dave refers to Arie de Geus' book The Living Company. His findings are long-living companies are: decentralized. Porous boudarie...

Share to Connect is about aligning our organization, Nokia , and the way we work with what we promise as a brand, says Ming Kwan . Their objective was to maximize the brand's productivity by turning it into a conversational brand. Transparency, listening and coordination will enable the organization to gain momentum in an era of exchange. Share to Connect consists of 3 main elements: organizational optimization workforce collaboration customer participation The main issue they are trying to deal with is information overload. They collect lots and lots of information. Their big issue is generating insights from all the information. So they have this idea/pilot called Socializer. An aggregation and analysis platform connecting the streams from the (social) internet to the organization. Socializer is a social action framework (with semantic analysis), it's internal and external, it's focused on actionable insights, it's real-time and employees can claim actions. Objectives...

Charles Hull leads the company Archrival . They connect brands to youth culture. And study how young adults think, process and consume. His talk is about millennials. Some numbers: Gen X: 40 milion in US Gen Y: 70 million in US Millennial themes: life tracking: millennials leverage technology to collect, categorize and diagram personal stats to better understand themselves. E.g. patientslikeme.com, mint.com. mon.thly.info. Middle class of fame: the 15 minutes of fame ideology has gone from an aspiration to an expectation. Digidentity: Youth use their social channels to establish their identities and demonstrate their social currency. Tech-eyed view: Millenials see the world through a social media lens making every moment sharable. Just to show how different millennials are, take a look at what they answered to the following question.What would you rather give up? Give up internet or sex? 33% would rather give up sex than the internet... The implications What are the opportunties for m...