Models for the Social Business Transformation #e20s
The 2nd day at the Enterprise 2.0 Summit starts with a panel discussion about 'Models for the Social Business Transformation' (track 1). Panelists are Luis Suarez (IBM), Jerome Colombe (Alcatel-Lucent) and Nicolas Rolland (Danone). Jerome starts with a presentation about his experiences at Alcatel-Lucent. This company is in a huge transformation. The transformation was done in less than 2 years, and started just after Ben Verwaayen started at Alcatel. Engage has become part of their DNA. They set up a platform called Engage. Now with 60.000 profiles (80% of the org.) and 4.000 groups. There are two official community managers, but the rest is managed by the employees themselves. People decide for themselves what they do with the platform. They analyze what's happening in the platform with social network analysis. Benefits for Alcatel were: It restructured the internal communications Commitment to convince and help colleagues (engagement of whole of larger pa...