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Showing posts with the label voice

Social media is about finding our voice

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Recently listened to this keynote by Euan Semple at the 'State of the Net' conference. I thought it was a very good and insightful talk. It puts social media into perspective and helps you think about the underlying concepts of the internet. Semple basically starts out with the difference between the old(er) web 2.0 and new web 2.0 world. In other words: it started with blogging and now we have Facebook and Twitter. I like how he tells about how nervous he was when he published his first blogpost. (I can relate to that...) But goes on to stress how important it is for us personally and for organizations to find their voice (- remember the Cluetrain Manifesto ?). We have to move away from the industrialization of our worklives. On the other hand Semple acknowledges that asking people to say what they think, should never be underestimated. It's a big step for many. Semple wraps his talk with a nice quote from David Weinberger : Love is what makes the internet hang t...

My Cluetrain Manifesto Notes

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It's been years ago since I read 'The Cluetrain Manifesto' . I think I maybe only read parts of it, back in 2001 or so. After leaving Oce I didn't have a copy of The Cluetrain anymore, so I decided to buy my own copy and read through it from beginnning to end. Now there's a 10th anniversary edition making it even more interesting to do so. Man, what a ride it was. This book is just great. And amazing for the fact they captured what is going on right now so well. This book is a must-read for a social media enthusiasts. But also for all who just started using social media and are trying to understand if this social-thing is a hype or a trend. I'm not going to summarize the book for you. But I wanted to share some nuggets with you. If you haven't read the book, I hope this will trigger you to go and do so. Please let me know if you do! Start here and read through the 95 theses! If you like these and want to know more, read the book . "... everyt...