Responsible business before shareholder value
One of the podcasts I listen to regularly is HBR Ideacast. Recently Paul Polman, Unilever's CEO, was interviewed. I thought the interview was great and inspiration. You can find the podcast and transcript here . There's lots of talk about social business lately. What does it mean? How can it be done? And how does it relate to new social tools? I like the way some are stressing social business as human business. Businesses consist of humans and should do what is good for humans inside and outside of the company. The interview with Polman give a short insight into what a human business could or should be. A human business is a responsible business. It takes it's responsibility for the world, environment and humans in general. This has to do with how they produce products and services, the packaging they choose, the way they take care of employees and partners, etc. Polman went even further by stating that responsibility and sustainability comes before money and shareholde...