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It's been years ago since I read 'The Cluetrain Manifesto' . I think I maybe only read parts of it, back in 2001 or so. After leaving Oce I didn't have a copy of The Cluetrain anymore, so I decided to buy my own copy and read through it from beginnning to end. Now there's a 10th anniversary edition making it even more interesting to do so. Man, what a ride it was. This book is just great. And amazing for the fact they captured what is going on right now so well. This book is a must-read for a social media enthusiasts. But also for all who just started using social media and are trying to understand if this social-thing is a hype or a trend. I'm not going to summarize the book for you. But I wanted to share some nuggets with you. If you haven't read the book, I hope this will trigger you to go and do so. Please let me know if you do! Start here and read through the 95 theses! If you like these and want to know more, read the book . "... everyt...

Writing reviews about the books I´ve been reading isn't easy I find. For some reason when I finish a book I postpone writing a review for a long time. I'm open to tips to posting it soon. Review while you're reading? Block the calendar, focus and type it out? Well, I hope to share my comments on a couple of great books I've read. Free by Chris Anderson, Outliers by Malcolm Gladwell, Macrowikinomics by Don Tapscott & Anthony Williams, Grown up digital by Don Tapscott and The Fifth Discipline by Peter Senge. These books were an interesting and enjoyable read. Currently I'm reading two books and planning to read three more. I'm reading The Cluetrain Manifesto by Levine et al (actually re-reading it, with the 'Cluetrain-10-years-later-commentary') and What Technology Wants by Kevin Kelly. The other three books that are waiting on my desk are: The Living Company , The Information and The Power of Pull by John Hagel, John Seely Brown & Lang Div...