Is intranet personalization of no value?
Personalization of intranet homepages has been a big topic for years now. Recently s ome results from a survey were shared and analyzed by Andy Jankowski , I was most surprised by the data about personalization (and left a comment there). According to the research from the Worldwide Intranet Challenge personalization has a negative impact on the way employees value their intranet. My intranet I know there is research that says only 20% of the employees personalize their intranet when they can. But the above-mentioned conclusion is contrary to all my experiences. When we do intranet strategy and design work for companies, almost all ask for some form of personalization. This doesn't have to mean they will use it, I think. I think employees says this when they ask for personalization: the intranet is fundamentally mine, so I want to be able to tweak it in such a way that it fits my daily needs, not Communication's or IT's needs. Levels of personalization What k...