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I enjoyed reading this HBR post  Focus on Your Customer's Customer by Kerry Bodine . But I wondered, isn't social media also pushing this and making this easier (and more important) than ever? In the past B2B companies hardly knew what the actual users/customers of their products thought of them. The Sales reps of B2B talked with DMU's (decision making units), not customers. Now via social media B2B sales can look past the DMU's and listen to the actual users/customers and use the data for product innovation, better customer service, different sales, etc. Kerry replied to my comment and I'm happy to say she agrees! Do you agree? I'd love to hear your thoughts.

As you may have notice in my tweet behavior I attended Intranet 2010 this week. Just like last year , it was a great ride! Great location, interesting keynotes, interesting participants, good food, etc. I haven't been to many conferences that are so well organized and are simply great from beginning to end. Jan van Veen , my colleague who is manager Internal Communications, and I also gave a breakout session. It was titled 'Social Media for Internal Communications'. I inserted the slides below. I would like to thank the Entopic organization for organizing this conference again! And to all participants: We enjoyed your questions, compliments and interactions! Pres Oce social media for internal communications intranet 2010 congres View more presentations from Samuel Driessen .

Just wanted to point you to two interesting posts on the use of social media for the B2B market. Everyone seems to agree on the fact that the social web is great and a must for the B2C market. Most B2C companies are actively using social media to engage with their customers. The B2B market seems to be lagging and wondering if 'social media' is really something they should get into. PR Squared and Chris Brogan don't understand this reluctance and clearly state what B2B companies need to hop in. And I fully agree with them. Some B2B companies (mostly with a US home-base) are showing how it's done. If I'm not mistaken most of these companies have some relatedness with the internet or computer world. I haven't seen many companies yet using social media that sell wafer steppers, large dump trucks, complex tractors, windmills, etc. Most of these companies still have very 1.0-ish websites too. But if I am mistaken, please let me know! Could it be that the relucta...