The Problem with (Enterprise) Social Bookmarking?
The Dachis Group recently shared a really nice overview of "The 2010 Social Business Landscape" , written by Dion Hinchcliffe . One of the tools I missed in his overview is 'social tagging' or 'social bookmarking'. Based the research being done by my student , Arzu Yucekaya , on social bookmarking, I've thinking about and discussing with her why social bookmarking adoption seems to be harder than, for instance, the adoption of enterprise microblogging. At least, in the company I work for... I'd like to share a citation from a (preliminary) version of her literature research. This citation relates to the adoption of knowledge sharing tools in organizations in general. She writes: In the context of knowledge sharing systems, public good nature of knowledge introduces two major challenges that organization face (Prasarnphanich & Wagner, 2008): 1. The start-up problems (achieving critical mass) 2. Discontinuity problem (sustainability...