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Will Everything be Free? – My Review of Free

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So, I’m on a roll now. As promised I would share my review of several books. This is the next one: Free by Chris Anderson. An article in Wired about Free triggered me to read this book. Free is a big deal nowadays. Many products and services are offered for free. And people are making lots of money charging nothing. “Not nothing for everything, but nothing for enough…” (p. 3) Free has always been around a long time, but it’s changing. The internet seems to be doing something interesting to what we pay for things. “Somewhere in the transition from atoms to bits, a phenomenon that we thought we understood was transformed. “Free” became Free.” (p. 4) This book is about this phenomenon. Chapter 1-3 dive into the fascinating history of free. And the different kinds of free: direct cross-subsidies, three-party market, freemium and nonmonetary markets. (p. 23) Free started out as a marketing method. Now free is an entirely new economic model. (p. 12) The old free was based on the econ...