Control and audit implications for social media
What does social media have to do with finance and control? And even auditing? Those were questions I had to think about after I was invited to give two talks with prof. Eddy Vaassen about 'Control and audit implications of social media'. And I must say, it was challenging and fun. Our slides can be found here: Finance and Control Implications of Social Media View more presentations from Samuel Driessen Most of the questions from the audience were about control. What are the implications of using social media for the company's reputation? Should social media be organized centrally? Etc. Furthermore, some wondered if social media was only for marketing and communication, not for other parts of the organization, like R&D and Finance. There were several other keynotes. One was particularly interesting. Prof. Dennis Campbell gave a talk about 'Control and customer experience'. His research clearly related to the points we made. It shows that: Mor...
