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Charles Hull leads the company Archrival . They connect brands to youth culture. And study how young adults think, process and consume. His talk is about millennials. Some numbers: Gen X: 40 milion in US Gen Y: 70 million in US Millennial themes: life tracking: millennials leverage technology to collect, categorize and diagram personal stats to better understand themselves. E.g. patientslikeme.com, mint.com. mon.thly.info. Middle class of fame: the 15 minutes of fame ideology has gone from an aspiration to an expectation. Digidentity: Youth use their social channels to establish their identities and demonstrate their social currency. Tech-eyed view: Millenials see the world through a social media lens making every moment sharable. Just to show how different millennials are, take a look at what they answered to the following question.What would you rather give up? Give up internet or sex? 33% would rather give up sex than the internet... The implications What are the opportunties for m...

Well, Arzu just finished her Masters thesis last week with a good grade! As you know I posted   several snippets from her work. Soon her thesis will be public for you to read. I think she did a really good job and the results, though focussed on social bookmarking, are interesting in general if you're interested in technology and social media adoption. But how do you share bookmarks? Do you use a social bookmarking tool? My experience is not many people use a social bookmarking tool. Of course they bookmarks stuff and save the bookmarks in their browser. Hardly anyone knows you can share them publicly as well. At least that's the experience I have. I give workshops about social media and I always have a slide about bookmarking. I've been tempted to leave it out. Because every time I get to that slide and ask how many of them know what social bookmarking is and use it, hardly anybody does. The ratio is 1-2 out of every 10 workshop participants. Is this   the reason w...