A while back I read Wikinomics , by Don Tapscott and Anthony Williams. I really enjoyed it. So when they published a new book, Macrowikinomics. Rebooting Business and the World , I was curious, bought and read it. The book Wikinomics was about the power of mass collaboration for business. But this new model of collaboration goes beyond a business or technology trend. It's a "more encompassing societal shift". So, this new book wants to show how wikinomics and its core principles can be applied to society and all of its institutions. Principles What are the wikinomics principles? The 6 principles summarized for you with a quote. Collaboration - "... the collective knowledge, capability, and resources embodied within broad horizontal networks of participants can accomplish much more than one organization or one individual can acting alone. Of course, hierarchies won't disappear from the economy in the foreseeable future. Nor are we likely to see large top-...