Are Millenials Really that Different? - My Review of Grown Up Digital
Are millennial really that different? Do they play, learn, communicate, work and create differently than their parents? Are they smarter or dumber? More or less social? And if so, what should we know about them? More importantly, what should management and companies know about them, because they are the future. Lots has been written about the so called millennials or Generation Y. I've been following the news and research on them. When Don Tapscott wrote a book about being 'grown up digital ' I thought I'd read it. At that time I was becoming more skeptical about the stories about Gen Y. In daily practice I was seeing older colleagues quickly picking up new ways of working, while young colleagues were very reluctant to use new media. Technically I'm not a millennial. I don't belong to the 'Net Generation'. The generation that has been "bathed in bits". According to Tapscott someone's part of the Net Generation when you're born bet...