infoarch

Back after a nice French lunch, Claire Flanagan and Rachel Happe talk about adoption/change and community management . Claire simply had too much slides and information to give you a good summary. Which is great (to be clear)! I'll share a couple of notes from the talk below. A nice overview of research Jive did on the value companies are getting was shared by Claire (and is inserted in this blogpost). Business value of internal social was only realized when organizations did the following: senior leaders role-modelling integrate social into day-to-day activities removal of other tools So, how to change your organization and get them ready for internal social? Claire shares the following steps: process (define what the new way of working looks like, definitely for executives - use cases, which is not persona-focused, focus on processes) incentives (reward open leadership, bonus tied to 'open' objectives) comms/marketing (executive 'launch' mes...

The 2nd day at the Enterprise 2.0 Summit starts with a panel discussion about 'Models for the Social Business Transformation' (track 1). Panelists are Luis Suarez  (IBM), Jerome Colombe  (Alcatel-Lucent) and Nicolas Rolland (Danone). Jerome starts with a presentation about his experiences at Alcatel-Lucent. This company is in a huge transformation. The transformation was done in less than 2 years, and started just after Ben Verwaayen started at Alcatel. Engage has become part of their DNA. They set up a platform called Engage. Now with 60.000 profiles (80% of the org.) and 4.000 groups. There are two official community managers, but the rest is managed by the employees themselves. People decide for themselves what they do with the platform. They analyze what's happening in the platform with social network analysis. Benefits for Alcatel were: It restructured the internal communications Commitment to convince and help colleagues (engagement of whole of larger pa...

This breakout (track 3) at the Enterprise 2.0 Summit is about 'Mastering the social work mindset'. Breakout speakers are Anthony Poncier and Ellen Trude . Anthony kicks off with a sort presentation about HR and Enterprise 2.0. (Last year there was only one participant from the HR department at this Summit. This year there are many more.) HR should be on the wagon because people are the core of organizations. McKinsey recently stressed that the role of HR in E2.0 is essential. Why? Because of the inter-generational cultures (millenials, etc.), new job descriptions (like the community manager), talent management, impact on visibility and mobility (career development, L&D), etc. It's important to look at and change the tradition HR processes for E2.0 success. Ellen doesn't like the word training relating to social media and enterprise 2.0. Training is too much a one-way lecture. At Ellen's company they developed a social learning environment. The courses a...

Next breakout (track 1) at the Enterprise 2.0 Summit is about 'Community and Engagement Management'. Breakout speakers are Joanna Walczak  (Lecko), Jerome Colombe  (Alcatel-Lucent) and Jon Mell  (IBM). Joanna kicks off with a presentation about what should be understood by engagement in enterprise 2.0. Engagement is the Leitmotiv of community management. Engagement is linked to the employees' awareness of being part of a systemic organization. A first step of building a successful community is that to acknowledge that the community already exists. The community should be more than sharing ideas. And it should be related to the corporate strategy. How do you prove the value of the community for the organization? Prove that these new kinds of interactions are genuinely productive, help transform fruitful interactions into capitalizable assets, make individualism and collaborative behavior compatible through 'gamification', and, give some feedback  about the Retur...

... motivation filtered through opportunity. Recently I read this quote in an interesting interview/discussion betwee Clay Shirky and Daniel Pink . I've been thinking about this quote ever since. Is this true? Why am I thinking about this quote so much? I'd love to hear your thoughts on this quote. Its context can be found in the article, of course. Another nice quote from the article that was an eye opener to me is: I think our nature is to be active and engaged. I’ve never seen a 2-year-old or a 4-year-old who’s not active and engaged. As a father of kids and as an old kid, I know this is true...