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Showing posts with the label listening

Twitter Lists: the key to using Twitter?

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Recently Twitter updated its web and app interface again. Nice and round this time. One thing I was disappointed about is the fact that Twitter did nothing to make Lists more visible and accessible. If you don't know what a List is, you can find more info about them  here . I blogged about how I use them several times as well. Twitter Lists is simply a way to organize all the people you follow into... lists, of course. The way you use a List is up to you. You can put people on a list based on a topic they relate to, their importance, whether you've met them in person, etc. By having Lists you can focus on the people you want to follow, instead of just going through all the updates of all the people you follow. Lists help you follow more people than you can process and focus on the people who you really want to listen to and interact with. When I tell people about Lists I'm surprised how little people know they exist and use them. On the other hand people that bail ou...

Listening is Hard

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Listening is hard. At least that's my experience and there's lots of research that correlates with my experience. I recently heard or read somewhere that we can only listen for 7 seconds without interrupting the speaker or having our thoughts drift off. I couldn't find where I read or heard this. Maybe some podcast? Maybe I forgot because I was already thinking about this blogpost before I finished listening  to the article... Anyway, I searched around a bit and found several posts that say we only listen 5-7 seconds and then start to think of something else or we start to think about interrupting. Another posts says it 18 or 23 seconds . Tom Peters says 18 seconds . And this post just doesn't know... In any case listening is extremely important. Seth Godin wrote a nice post about this . Listening is "not a passive act" and needs "purpose". And Luis Suarez wrote about "active listening" and points to a lovely video about listening ...

On being wrong: I err therefore I'm human

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TED Talks are just great. I recently advised someone who didn't know the talks to watch one or two videos every time she was uninspired. They're a great source of inspiration to me. Just watch this video  On being wrong by Kathryn Schulz . This is such a hard and important topic. It's one of the things we learn not to do much as soon as we go to school. After finishing college and university we know for sure: failure is not an option. But it is an option. We know so deeply as well. And if we're in the right context at school, at work and in our families we embrace failure. Trying and not succeeding is essential for learning, for building experience and knowledge. About life in general and about our passions especially. Because we don't and can't know everything. That's one of reasons I like social media so much. Social media done right helps us share the things we know, find interesting, but also share our questions and doubts. By being open about our ...

Social Media Monitoring at Gatorade

Really nice video showing how Gatorade uses and monitors social media. I like this video. It basically says: Hey, we take our customers very,  very seriously. We are listening, we are learning, we are engaging with everyone who thinks it's important enough to say something about our brand and products. What do you think about this video? What does it say to you?