Monday, June 28, 2010

Social Media Monitoring at Gatorade

Really nice video showing how Gatorade uses and monitors social media.

I like this video. It basically says: Hey, we take our customers very,  very seriously. We are listening, we are learning, we are engaging with everyone who thinks it's important enough to say something about our brand and products.

What do you think about this video? What does it say to you?

blog comments powered by Disqus