infoarch

There's a thing about metrics and measurement. Especially in digital channels. We all agree we should measure, but most research reports about social media, intranets and websites conclude it's hardly being done. But the thing I find even stranger is that if we actually measure and share our numbers, big conclusions are derived from them. "Our website is very useful because we have x visits per month." Or: "Our internal microblogging platform is valuable because 90% of our employees has created a profile on it." To be clear I think we should collect these numbers and share them. They do tell us something. But I find it strange that when these numbers are shared, they are shared without any context. And they are shared as if data can tell us the whole story . Data is the only reality. We know it isn't. There's much more to life, even digital life, than numbers. Yes, we should collect data and do that much more rigorously, definitely when it com...

I'll be live blogging the Enterprise 2.0 Summit. So my posts will contain typo's etc. Hope you don't mind! First keynote of the Enterprise 2.0 Summit is about 'Understanding the Social Business Excellence' by Rawn Shah , Social Business Tranformation Expert at IBM . We all know the core elements of Business Value Creation like Customer Value, Operating Efficiency, Quality in Operations, and Organization Culture. What is happening to this, is it changing? Is it still necessary? Rawn starts out with a research fact: 65% of line of business buyers will buy without IT (Forrester). Many of our organizations today have invisible walls. We would like to have fewer walls, or one wall between external and internal. Really is conversations are starting out everywhere and they´re scaling. This creates a bit of chaos. How do you make sense of this? This does not imply the line of business is going away? Line of business is still important. So, how do we harness the p...

The New York Times has an interesting 'experimental projects' group, beta620. ReadWriteWeb recently pointed to an interesting experiment, called Longitude. Wouldn't it be neat if news items could be browsed through by a map? So you can see what news has been published about the city or country you live in or are interested in? Longitude does just this. One thing I was wondering is: Is this concept also interesting for the intranet? Could it be valuable to international companies to link the news items and intranet pages to a location? Clearly there are good cases for the combination of location and intranet . Curious to hear your thoughts about this. Go ahead and play with Longitude. Great stuff for in the weekend if you ask me!