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As I did yesterday , I'm sharing my (rough) notes with you all. Please find them below. Others are live-blogging the conference. Please follow them as well. I pointed to their blogs yesterday. Dave Snowden , The organization as a loosely coupled network About systems, cognition and the patterns of those. Three functional types of systems: Ordered: Order is cool, but after success we get seduced by it. Chaotic: no boundaries or structure Complex adaptive system (co-evolution): We’re moving away from content to linkages that are defined by people. These systems work in very different ways. Illustrates this with the ‘7/8 year old children party’ . Refers to the Cynefin framework , a sense-making framework. Some remarks Dave made related to the framework: If you’ve done two interviews you already have a hypothesis that is hard to give up. Complexity requires more management than in the ordered domain, but the management is different. It’s about creating sa...

I'm attending the 2015-edition of the IntraTeam Event in Copenhagen . It the 10th time it has been organized and it's my first time at the event. I'm writing along with the talks that I attended and will share my rough notes with you below. These are the notes from day 2 (- Day 1 was the workshop day. As I had to give a workshop I don't have any notes on Day 1. The slides for my/our workshop can be found here ). James Robertson , How design thinking is transforming Intranets could do more with design. There are several tools to design intranets like: Cardsorting Tree testing (for instance by using  Treejack ) Wireframing Usability testing James stresses that we should designing intranets that engage. Intranet should not only be useful (as he thought in the past), but also be beautiful. Employees look at it every day. It should delight employees. He shows several examples of intranets that do this: Accolade Calgary Board of Education (based on Sharepoi...

Now that plans are being made for the next edition of SocialNow, it’s a good time to post some of my notes from the previous edition. I’m really looking forward to the next conference and hope to meet you there! Special conference As you my know SocialNow is special conference. The structure is very different from other conference. The whole idea is to help you (the audience) listen to and select the right internal social platform for your needs. This is done by asking vendors to present to a fictitious company with real-life needs and convince them that your platform is fit for their needs. The company is supported by ‘consultants’ with expertise in IT, design and business. And of course the audience may ask questions as well. Here we go: Talks and tools The vendor presentations are mixed with several keynotes by Tim Walters , Louise McGregor , Luis Suarez and Euan Semple . I’m not going to summarize those talks. I do want to share my notes about the vendor presentatio...

Personalization of intranet homepages has been a big topic for years now. Recently s ome results from a survey were shared and analyzed by Andy Jankowski , I was most surprised by the data about personalization (and left a comment there). According to the research from the Worldwide Intranet Challenge personalization has a negative impact on the way employees value their intranet. My intranet I know there is research that says only 20% of the employees personalize their intranet when they can. But the above-mentioned conclusion is contrary to all my experiences. When we do intranet strategy and design work for companies, almost all ask for some form of personalization. This doesn't have to mean they will use it, I think. I think employees says this when they ask for personalization: the intranet is fundamentally mine, so I want to be able to tweak it in such a way that it fits my daily needs, not Communication's or IT's needs. Levels of personalization What k...

Last up at the Content Marketing and Webediting conference is Andrew Davis . His keynote was about less content with more success. I really enjoyed listening to this talk. Lots of examples that I can hardly share in a blogpost. I'll link to the presentation as soon as it's published somewhere. Key messages from his talk were: We should create content brands, not branded content. It must relate to a subscription. Build a relationship with your audience before they need you. Content brands build relationships, relationships build trust and trust drives revenue. How do you do that? Think like a tv executive. He had 5 secrets to achieve this (of which I missed one... sorry, it's been a long day): get rich, focus on a niche think in fractals, explore your niches exploit content holes … missed this one (will look it up and update this later…) create a hook That wraps up a great conference, although I'm biased because we organize this conference. Happy...

Micha Coster is de derde keynote tijdens het congres contentmarketing en webredactie . Zijn verhaal gaat over overtuigende en virale content. Hierbij wat 'notes' van zijn verhaal. We nemen ongeveer 600 beslissingen per dag. Wat zijn de mechanismen onder de keuzes die mensen maken? Witte jas (autoriteit): als iemand in een witte jas wat zegt, dan nemen we dat serieuzer Meer=belangrijker: als meer mensen het doen, dan doen we het sneller Sympathie: mensen zeggen ‘ja’ tegen personen die ze kennen en aardig of sympathiek vinden Deze punten kun je ook toepassen op content. Denk aan: review sites, sites om vakanties te boeken (met review en doelgroepencategorieën), wat experts over producten zeggen en ‘x anderen kochten ook’. Tenslotte gaat hij nog in op de vraag wat content viraal maakt? Daar is onderzoek naar gedaan. Virale content ont Maakt gebruik van 'word-of-mouth' (want het is overtuigender en gerichter) Vertelt een verhaal Speelt in op emot...

Second keynote at the Content Marketing and Webediting conference is by Noz Urbina about going omnichannel. Here are my notes of his talk. Do you know the difference between multi- and omni-channel? Noz will answer this question during his talk. Overt selling has given way to problem solving. Sweeping statements have given way to conversation-like message. (Rose) Good example of omni-content: cards Google is showing based on searches. E.g. showing the opening times of a supermarket when you Google for it, instead of showing you a link to the site of the supermarket. There are more and more channels and there's more and more need for personalization of content. We’re realizing content is the strategic business asset, not the deliverable that wrap it. Content is vital across channels. We must: fix the content (make it media-agnostic; make is reusable, well-modelled; apply semantic metadata; apply audience, applicability and context metadata to decide where and when to ...