Google Labs recently launched a cool tool: Google News Timeline . Google Search has a comparable feature too if you know what to type in . You can use Google News Timeline to search what has been said about a certain topic, person or brand over time. This is great for companies for instance, but also for research. It helps you get a feeling for the time period the topic was hot, how much was written about the topic at a certain time, etc. But what I was wondering is, isn't this also very interesting for inside companies as well? We all experienced old ideas coming back to life in companies over time. For some reason that great idea you had didn't really take-off. But now all of a sudden it does. The strange thing I've seen many times is that this new interest for a topic or idea, doesn't always relate to or build on the research that was done in the past. It looks like a new idea, fresh from the start. But in reality it isn't (-- and hardly ever is). A Google Ne...