Thursday, October 15, 2009

Climate Change - Blog Action Day 2009

carpool Today is Blog Action Day! I just went over to the Blog Action Day site to see how many people have registered. At this time 8,103 sites have registered, resulting in 11,788,878 readers. Wow!

This year's Blog Action Day is about 'Climate Change'. A big topic these days. And I'm happy it is too. The number of times we talk about 'it' at home, at lunch, at the coffee corner or in the carpool with colleagues clearly shows: this issue grips lots of us.

However, because it's such a big topic and lots of people are talking about it, I'm also sensing that lots of people don't really know what to do about it. It's too big for me to really make a change. I don't agree, but I do understand. Is the fact that I'm doing all these small things in my personal life really making a change for our climate and the future of this world? This question is a serious one and should be answered regularly. I know all kinds of websites and organizations are providing tips for personal contributions to climate change. But even if lots of people listen to these tips and actually do them, they wonder: But if governments and big companies are the source of the problem, what effect does my good-doing have?

For this reason I think 'climate change' should be approached from two sides. Governments and business should show leadership with clear, measurable goals. Governments should also provide clear, measurable goals to people so they understand how they contribute to a greener world. Incentives in what ever way could encourage them to keep up the good work. I like the 'carpool lane' the US has. In the Netherlands we don't have one. The 'only' incentive to carpool is your personal finances and idealist reasons (- which is good enough in my opinion...).

Small, clear, measurable and actionable steps with which I can contribute to a cleaner and greener world. That's what I'm looking for. And I think that's what many people in this world need.

We are moving towards a more open and transparent world. This trends relates well to 'green' and 'climate change'. Consumers can now scrutinize companies openly for not be green or sustainable. But we still have some big steps to take here. And again, these big steps have to be broken down into smaller steps. For instance, when I buy a product I want to easily be able to see and understand if this product is green and sustainable. At the moment this is hard to do. And because it is, most consumers just buy the product.

So, I'm looking and asking for small steps to change. In this way we can all contribute and understand our contribution.

But until then, we don't have to sit still. I'm not either. Even though I don't always understand what my contribution will result in, contributing to make this world a 'better place' is just good in its own right. So, I try not to spill water and electricity. I carpool to work (which is great because we get to talk and share ideas about climate change a.o.). I isolate my house as best as possible. I separate different kinds of trash. Etc.

I'm curious: what are you think about climate change? And how are you contributing? Do you think 'small steps' will help overall? Blog about what you are doing and join the Blog Action Day!

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