Gerry started out by looking at several presidential campaign websites. What are they about? Their core tasks are clear: to get names from people.
The biggest challenge for companies and their website is to cut content, to understand what we don't do, to simplify.
Gerry explains his top-task management approach and shows how certain tasks show up and are important for organizations. A great website has things to do on the homepage.
Customer success should be your number one priority (also on your website).