IBM's Social Computing Guidelines

Luis Suarez posted about IBM's update social computing guidelines. I like the fact that they expanded their blogging guidelines to social computing guidelines in general. I also like the fact that they have a short list of guidelines and, if you need more detail, an expanded explanation of the guidelines.
What I was wondering though was: although internal and external is blurring, are IBM's guidelines for internal use of social computing different than their external ones? Or: are these guidelines mainly focused on external use or are they also applied to internal use? And does IBM differ between use of these tools by R&D and the rest of IBM?