Workshop on Social Media with Students
We had an exciting afternoon yesterday at Océ . A workshop was organized with students of the 'Christelijke Hogeschool Ede' (Christian College in Ede, NL). Jan van Veen and I defined 5 assignments about social media for the Communication students to work on. These were our assignments: Group 1 If we see a very negative rumor about one of our products in blogs, forums and websites, how and in which media should we react? Group 2 How do we organize consistency in our online (also social media) presence: who should be responsible? Group 3 If we want to reach YOU students for jobs and internships, which media should we use and how should our tone of voice be? Group 4 If we want to start a viral campaign to create buzz for a product, what would be the creative concept? (tone of voice, media, ways to distribute) Group 5 How should we use Twitter to sell our products? The students jumped into them and came up with some very good ideas. What really struck m...