Social Media Show and Tell
Mary Abraham's post 'The Four Chickens Problem' got me thinking. She's been writing and thinking about e.g. enterprise 2.0 (tools) adoption and warns not to throw tools/solutions at the "nearest group of people. She says: In order to achieve changed behavior (or adoption of a new tool) we must: Educate people as to the actual cause of the problem. Educate people as to the theoretical benefits of the proposed solution. Prove the solution in such an obvious way so that you make the theoretical real. Include monitoring and evaluation to keep proving your case as you implement the solution in their community. The comments made on this post are interesting to read too. As I said it got me thinking (and that's why I commented on her post). Because in my experience showing people how I use and enjoy social media applications also helps the 'selling' and 'adoption' of social media/enterprise 2.0/... I find tha...