Great, eh?! It's something I say in my workshops about social media strategy. Yes, it's important to think about social media concepts and strategy. What do we want to achieve with social media? Which social tools are we going to use? Etc.
But if thinking about these things keeps you from doing and experiencing social media, you're on the wrong track. So, I stress the trying, experimenting, doing part of social media. Hopefully this video will get you going! I loved it.