Contextual intranets by @roojwright #congressp

I recently posted my notes on the 1st masterclass of the SharePoint conference we organize. The 2nd masterclass of the SharePoint conference is by Andrew Wright. His talk is about ‘contextual intranet’. I'm sharing my summary of the masterclass below. I think I'll also post one or two more posts on the conference itself.
But first Andrew Wright's masterclass about 'contextual intranets'.

What is a contextual intranet?

Wright’s definition is:

An intranet that facilitates the development of content – both qualified (signal) and unqualified (noise) – that supports continuous improvement, efficient operations and employee engagement and delivers this content in a meaningful context to the employee.

Characteristics of the contextual intranet
The contextual intranet exists of the following elements:

1. Content development
2. Business imperatives (continuous improvement, operations (tasks), employee engagement)
3. Content delivery (context provided by meta data, like LinkedIn Today does and Amazon)

Andrews shows with actual examples how business imperatives can be achieved using SharePoint. For instance: by using a SharePoint wiki and ‘related content’ (using look-up fields).

How do you implement a contextual intranet?
Andrew explained how we can achieve a 'contextual intranet. He detailed the following steps:

1. Set a baseline. What do you want to achieve and what is the situation now?
2. Technology (which elements of SharePoint do you need?)
3. Set-up
4. Prototype
5. Roles and tasks
6. Content plan
7. Governance
8. Collaboration

Discussion
We discussed to which extent this list goes for all intranets, not just contextual intranets. We thought there would be more time spent on roles and tasks, and content (tagging) to make contextualization work.

Would you say you have a contextual intranet? If so, let us know how it works and what value it brings to employees and your organization?