Tribalization of Business

Just wanted to point to this very nice interview on the O'Reilly Radar blog with Francois Gossieaux of Beeline Labs. This short (6 min.!)interview gets into all the key issues of communities and organizations ('tribalization of business'). That's really impressive. What I really liked was what Francois said about measuring the success of communities. Andrew McAfee recently wondered if we should introduce 'enterprise 2.0 metrics'. I wasn't sure if this was a good idea and suggested:

Can’t we ‘just’ ask for stories and try to quantify them? Ask employees to tell managers how the tools helped them or others become more productive.

Francois says the same for communities: the stories about the communities tell you their success.

Again, great interview. I'm definitely following the Beeline blog from now on!


  1. Thank you for the nice comment. There are two more parts to the interview on YouTube (, and

  2. Thanks for the tip, Francois, didn't see them yet!

  3. Just watched the other two parts of the interview. More great stuff on communities! Really nice to have these 3 short videos loaded with insights on communities and organizations.

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