Future of Media Lifecycle Framework

Ross Dawson just released "the Future of Media Lifecycle Framework". Really interesting to take a look at. It really stresses the change in the lifecycle of media, being circular and not one-directional. And it also clearly shows the increase in types of media and how they relate.

 Of course you can't fit everything in a/this framework. But I was wondering: shouldn't 'business' also be added (besides 'home' and 'mobile')? Or should it be 'home/business', assuming that these are blurring?

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