One Social Media Platform for Inside and Outside the Organization

Interesting post titled "Freedom and Social Media within the Enterprise" by Mary Abraham! It mentions McAfee's idea to tag tweets as work- or non-work-related.
This idea can easily be applied to other social media as well. I've written on my wish to have one blog platform enabling me to post inside and outside the organization. So you can tag a post saying if it should be visible only to your company or to the world. This should also work for social network tools, wiki's, etc. It should be that easy!

Comments

  1. Mary AbrahamAugust 13, 2008 at 3:07 PM

    Thanks for the kind mention, Samuel. Your idea of using a single platform with multiple ways of tagging content is one worth pursuing. As the lines between the personal and professional become increasingly blurry every day, this may be a very practical approach. The question is whether companies will be willing to assume the liability that may arise from mixing business with pleasure on a single company-owned platform. Alternatively, if the platform sits outside a company's firewall, access to the platform could raise some interesting security issues.

    - Mary

    ReplyDelete

Post a Comment

Please leave a comment! Just log in using one of the formats and if you want me to get back to you. Otherwise comment anonymously.

Popular posts

Keep the Intranet Small

Image
This tweet by Jonathan Phillips ( @digitaljonathan ) triggered to finalize this post, that's been burning in my draft box. I've always been intrigued by how unsuccessful many intranets are. And there are all kinds of good reasons for intranet failure. One of the things that is hardly ever mentioned is: Shouldn't the intranet be smaller? Usually intranets are huge. Lots and lots of pages with lots and lots of content. With complex navigation. The intranet  evaluation surveys almost always show employees only use the news page and people finder. But still we build and maintain nice big intranets. Not only stats point to smaller intranets. There are others reasons as well. I came up with a few. If you have more, just leave a comment. Here's my list: -            user requirements: users don't require large intranet -            search/navigation: searching and navigating a small intranet is easier than in a large intranet -            mobile: the content of the
Read more

Enterprise 2.0 Research

Image
There's not too much fundamental research on Enterprise 2.0. Deloitte recently published interesting research done on enterprise 2.0 implementations and their return-on-investment. In the EU research has also done as well. Study is being done for the European Commission and it was carried out by Tech4i2, IDC and Headshift. What was the goal of the study? Goals of the study To provide a clear definition of Enterprise 2.0 is, describe the market and the positioning of EU industry, also in comparison with US and Asia; To analyze the take-up of Enterprise 2.0, the organizational requirements, and the role on the transition to a knowledge based low-carbon economy; To collect evidence on its macro-economic impact, as a market opportunity for the European Software industry and as a productivity tool for European business; To identify and analyse both the direct and contextual challenges, including the need for Next Generation Access and the legal barriers; To analyse an
Read more

Innovation in Turbulent Times

Image
I love reading articles about innovation. And every now and then you read one that is very interesting. "Innovation in Turbulent Times" by Rigby, Gruver, Allen (in HBR, June 2009) is one of them. This article takes fashion companies as an example for continuous, year-by-year innovation. And how successful fashion companies are usually led by two people: a left-brainer and a right-brainer. "If you don't have highly creative people in positions of real authority, you won't get innovation. Most companies in other industries ignore this lesson." They extend this to show that successful non-fashion companies have the same kind of leadership. And this kind of leadership is usually also characterized by a long-term relationship. I think this concept can also be extended to teams and projects as well. More often than not, people are good at one or the other: thinking up great concepts or ideas, or, making them. In teams and projects we can learn from this as
Read more