Wednesday, April 9, 2008

Return on Influence

Calculating ROI of social media initiatives is being done, but can be hard. Debbie Weil has a different take. She says: Measure return on influence. This relates well to what Gartner calls "delayed ROI" w.r.t. social media implementations.

0 comments:

Post a Comment

Please leave a comment! Just log in using one of the formats and if you want me to get back to you. Otherwise comment anonymously.