Will Everything be for Free in the Future?

There's been lots of buzz (e.g. this ReadWriteWeb article) about the Wired article "Free! Why $0.00 Is the Future of Business" by Chris Anderson. It's a wonderful article, very thought-provoking.

Here are 2 examples of parts of the article that we can chew on:
The moment a company's primary expenses become things based in silicon, free becomes not just an option but the inevitable destination.
And:
Free shifts the economy from a focus on only that which can be quantified in dollars and cents to a more realistic accounting of all the things we truly value today.

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