Google Launches Localized News Service - also for Companies?

Wow, this is an interesting development: Google Launches Localized News Service. I was wondering: Is/Will it also be possible to publish your own local news to Google Local News? And, talking about 'local': a company can also be seen as something 'local' (even if it is a global company...). So, couldn't this also be used to offer all the aggregated news of one company on Google News?

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