Business Blogs: A Practical Guide

There's loads of insightful writing on blogging in this book. And I think it'll be a real help for people and organisations who want to blog and need help to get started.
Specifically I liked the part about setting up an organisational blogging policy (page 70-72). Basically it says: keep it simple and short. Don't make to much rules.
What I missed - and I've said this before on my blog - is good strategies for commenting blog posts and keeping track of your comments and replies to them.
Could anyone point me to a post on this topic or share his/her thoughts on this topic?
(By the way Lilia's blog is mentioned on page 105 of this book!)