Selling KM using stories by Shell

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Wow, this is an interesting (but older) example of how to apply story telling. Shell published a book titled "Stories from the Edge: Managing Knowledge through New Ways of Working within Shell's Exploration and Production Business". Anecdote pointed to it some time ago.

It would be interesting to hear what this book led to. To new KM projects, more funding for KM initiatives, a new book with stories? Andy, please tell us more!

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