Don't multi-task?!

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Listened to the interview with Tim Ferriss on the iinnovate. He's author of "The 4-Hour Work Week". At 4:55 (in the podcast) he talks about "multi-tasking". He simply states: "Don't multi-task, finish a task without interruptions." Interesting statement and maybe I should read the book first to understand it. Because I find it very hard to not multi-task. At work, I'm interrupted very often. And how does this relate to Linda Stone's work? She talks about multi-tasking being an inherent feature of the way we work in the 21st century.

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